Marketing Campaigns: Print and Digital battle it out!
Business campaigns rely on current marketing trends. This is because marketing trends are created in the first place by consumers and their consumer habits. Surveys are done to establish what factors are most important to consumers and while these factors remain mostly the same, there are some noticeable changes in these patterns and factors. The major job of a marketing campaign is to get its message across, target a certain audience and make them buy the product or the service. A campaign, therefore, has to keep in mind how a consumer thinks and what he will want. This is not an easy job to egin with but recent researches have made it more likely to figure out how consumers think. Also, based on the sales of a certain product, you can figure out the precipitating factors.
Keeping in mind marketing trends, there has been a certain shift in how the market works now. Because we live in an increasingly digital world, our contact with digital media has become more common and is encouraged, by default, more than normal. Keeping this mind, most businesses have gone online or digital and this is because they have found the market that helps them sustain their existence. Automatically this means that marketing campaigns are also more focused towards the digital. Even Xerox Dubai is now more digital than ever. But studies actually show that successful marketing campaigns not just work towards digital but they also incorporate print with it. How does this work? Sure, your campaign receives more views if it’s on Facebook but everyone still wants a catalogue or a magazine of clothing brands.
Why do we still remain in touch with the print? Experts agree that print will never actually go out of style because it bridges the reality gap between the digital and the actual. Print media actually works towards creating that sense of reality and connectivity between its users and the companies. An interesting fact is that print itself is becoming more and more digital day by day. An example is the high end sophisticated printers stocked at Xerox Dubai. Could this mean an actual end for print? Or is print really so versatile that it will only keep on improving with time? Some experts in the field say print and digital are not really fighting for survival or equality; they both do their own thing at their own time and hence, flourish.
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